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Need more website traffic? Learn how to rank #1 on Google with our Ultimate Guide to SEO.

Is Keyword Research Still Relevant? How Search Has Changed.We’ve also added a table of contents so you can easily jump to any section whenever you want: Table of Contents Better grab a cup of coffee we’ve included everything we think you need to know. By the end, you’ll have a complete understanding of keyword research, from changes in searching to how to use keywords to improve content creation and content promotion. If you want your web pages, content marketing, and email marketing to deliver optimal results, then you’ve got to understand how to research and use keywords in the current environment. There’ve been a lot of changes in search behavior and search guidelines in the last few years, and they’re constantly evolving. Are you up to date with the latest guidelines on doing keyword research? Researching keywords has been an essential part of both search engine optimization (SEO) and content optimization from the beginning, and it’ll help with email marketing, too.īut it’s sometimes hard to choose the right terms for Google.